When the Green Bay Packers, AKA "Cheesheads" drafted Tucker Kraft the fans called him "Yac & Cheese," and we spotted a once-in-a-lifetime play only Kraft Mac & Cheese could run. Using our shared name, we hijacked fantasy football’s biggest day of the year and gave fans a winning trade: draft Tucker Kraft to their fantasy team, and they’d get a free box of Kraft Mac & Cheese. What started as a perfect cultural coincidence became a fan-driven moment that dominated fantasy football for weeks.
CANNES BOARD
When Kraft introduced two new flavors, Ranch and Jalapeño, we knew they needed a launch as bold as their taste. Enter Flavor Films, a series of over-the-top TikToks packed with as much drama, spice, and cheesiness as the new products themselves. Shot with Parker Seaman, these high-energy visuals and a flair for the ridiculous, these posts didn’t just turn heads, they smashed benchmarks.
Parker Seaman’s Director Cut