When Dua Lipa casually mixed pickle juice with Diet Coke, the internet had questions. So we asked one of our own: “Should we sell Just the Brine?” The response was overwhelming. What started as a cheeky social post quickly turned into a full-blown product drop. We launched Just the Brine on the day it was needed most, St. Patrick’s Day, giving fans a way to pickle themselves with savory cocktails at night, and un-pickle themselves the next morning with an electrolyte-rich recovery drink.